AI Robots Take in Chargers and Dolphins Game to promote ‘The Creator’

AI Robots Take in Chargers and Dolphins Game to promote ‘The Creator’

  • By Maxwell Asper
  • Nov 03
Robots watching football

First they came to take our jobs, now they’re taking our tickets. 


20th Century Studios is gearing up for the big release of their new sci-fi epic, The Creator, out at the end of this month with a freaky marketing stunt. For Sunday’s NFL matchup between the Miami Dolphins and Los Angeles Chargers at SoFi Stadium, the company sent four AI Robots to the season-opening game. You’ll be happy to know that, while extremely lifelike, the robots were just actors donning very good makeup – thankfully, Zuckerberg and Elon Musk haven’t quite managed to turn the world into an I, Robot sequel…yet.


The Creator stars John David Washington, Gemma Chan, Ken Watanabe, Allison Janey and country singer Sturgill Simpson, whose foray into acting in recent years has seen him work with acclaimed directors such as Jim Jarmusch and the great Martin Scorsese. 

The Creator boasts a budget of 80 million

The film is helmed by Gareth Edwards and boasts a budget just north of $80 million, which is actually on the modest side of price tags when considering how many Benjamins are pumped into space-y films nowadays. For reference, the budgets for Dune and Interstellar were about $165 million. Edwards, however, isn’t new to the sci-fi big leagues, having directed Disney’s Rogue One: A Star Wars Story, released in 2016 with a budget of about $220 million.


Here’s hoping he doesn’t fumble the bag with his newest showing.


Perhaps most notably, the studio was also able to nab the renowned and exalted composer, Hans Zimmer, to sprinkle his musical magic over the affair. So, regardless of whether this is the next Matrix or Blade Runner, or just a bunch of slick lasers and CGI, the soundtrack will surely slap. It probably leans more towards the former rather than the latter category, as Greig Fraser rounds out the film’s crew. The Aussie cinematographer wowed audiences with recent hits in the aforementioned Dune and The Batman.


Story-wise, it’s set in a future where humans and AI have waged war against each other (haven’t heard that one before) and follows Joshua (John David Washington), an ex-special forces agent sent on a mission by the powers that be to eliminate the AI entity behind all the madness.


Now, while it doesn’t sound like the most original premise, I find it hard to fault anyone behind the film as the robots-versus-humans category has been overstuffed in the last decade, leaving little room for pure originality.

And besides, much of the originality in these types of films often shine in the nuances of how story details are handled and, of course, the visuals.

I’ll let you read the studio’s synopsis and watch the trailer below before deciding on your own expectations:


“Amidst a future war between the human race and the forces of artificial intelligence, Joshua (Washington), a hardened ex-special forces agent grieving the disappearance of his wife (Chan), is recruited to hunt down and kill the Creator, the elusive architect of advanced AI who has developed a mysterious weapon with the power to end the war… and mankind itself. Joshua and his team of elite operatives journey across enemy lines, into the dark heart of AI-occupied territory… only to discover the world-ending weapon he’s been instructed to destroy is an AI in the form of a young child.”



One last interesting tidbit, it looks like the studio chose to use actual footage from the 2020 Beirut explosion in the film, which was showcased in a trailer released in July as Redditors pointed out


Questionable call to say the least. 


The Creator hits theatres on September 29, 2023. Are you going to see it?


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